Here are some strategic tips from our guide for building a plan for social media marketing: set social networking goals and objectives.
Create objectives which respect the smart framework.
They must be precise, tangible, realistic, important and opportune. Base your goals on metrics that will have a real impact on your company. Try attracting customers or raising your conversion rate, for example, instead of just making a profit.
Find out the rivalry.
How does it use social networks for your competitors? Learning from what others have achieved is an ideal way to reduce the learning curve as you don’t have to repeat them. Competitive research will help you discover what works for other businesses like yours, and what doesn’t.
Carry out an audit on social media.
Now is the time to step back and evaluate your current activities, if you are already using social networks. Start looking for imposter accounts which can steal your thunder online as part of your audit. We have a template for social media audit which is easy to use to guide you through the process.
Find some inspiration.
You saw what your rivals are doing online but what about other firms? Take inspiration from client success in most industries. Where are those successes you can find? Go to most social networks ‘ business section, and find useful case studies. It’s also a brilliant idea to ask new customers what they need to see more, and then give them what they want.
Produce a social networking calendar.
A calendar on social media will help you publish the best content to the right time on the perfect social networks. You must include a variety of techniques for your post. Find starting on rule 80-20. Using 80% of your articles to inform, educate and entertain the public. To promote your brand or market your merchandise, use an additional 20 per cent.
2. Pick the ones that suit you Don’t make assumptions as to where your audience is spending online. If you’re targeting Millennials, your gut might tell you that you should ignore Facebook and focus on Instagram and Snapchat. Nevertheless, data shows that Facebook is still used by 84 percent of millennials.
3. Know your audience One of the reasons why business use of social networks is so successful is that you can set your audience to micro-target. But you’ll need to know who your target is first.
Start collecting the actual customer data. Then go deeper into your social networking research. You’re going to start building a good picture of who buys and communicates online.
Imperfect Foods accessed important public knowledge through Pinterest’s interests. The firm sells boxes full of “ugly” fruits and vegetables. This food is great for eating, but does not meet the requisite visual requirements at grocery stores. Food would be wasted, without creating boxes.
Imperfect Foods pointed to phrases like “sustainability” and “healthy eating” when they began using Pinterest advertising. Then, they found that their target audience was interested in finance.
They used this knowledge to create new design ideas. We started discussing the economics of reducing food waste, rather than simply making environmental benefits.